Digital Business MCQ
Digital Business Definition
Digital business is the process of applying digital technology to reinvent business models and transform a company’s products and customer experiences—innovating products that create new value and connecting people with things, insights and experiences.
Digital Business MCQ
1. The dimension of e-commerce that enables commerce across national boundaries is called _______.
A. Interactivity.
B. Global reach.
C. Richness.
D. Ubiquity.
Answer:- B
2. E-commerce technologies have improved upon traditional commerce technologies in______.
A. Richness.
B. Reach.
C. Both richness and reach.
D. Neither richness nor reach.
Answer:- C
3. Which one of the following is not one of the major types of e-commerce?
A. C2B.
B. B2C.
C. B2B.
D. C2C.
Answer:- A
4. Compared to B2C e-commerce, B2B e-commerce is ______.
A. Of equal size.
B. Slightly smaller.
C. Slightly larger.
D. Much larger
Answer:- D
5. Which of the following is not considered to be one of the three phases of ecommerce?
A. Innovation.
B. Consolidation.
C. Preservation.
D. Reinvention
Answer:- C
6. The primary source of financing during the early years of e-commerce was _______.
A. Bank loans.
B. Large retail firms.
C. Venture capital funds.
D. Initial public offerings
Answer:- C
7. The type of firms that benefited the most during the consolidation period of e-commerce were _______.
A. Large, traditional firms.
B. First movers.
C. Pure online companies.
D. ISPs
Answer:- A
8. All of the following are technologies used to gather information about you online except ______.
A. Spy ware.
B. Cookies.
C. Gmail.
D. Anonymizers
Answer:- D
9. A _________ is the set of planned activities designed to result in a profit in a marketplace.
A. Business model.
B. Profit model.
C. Business plan.
D. Revenue model.
Answer:- A
10. Which of the following is not a key element of a business model?
A. Value proposition.
B. Competitive advantage.
C. Market strategy.
D. Universal standards.
Answer:- D