Marketing Management MCQ

What Is Marketing Management ?

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm’s marketing resources and activities.

41. Good marketing is no accident, but a result of careful planning and _____________.

1. Execution
2. Selling.
3. Research.
4. Strategies.

Correct answer: (A) Execution

42. The ______________ function of marketing makes the products available in different geographic regions.

1. Production.
2. Selling.
3. Distribution.
4. Promotion.

Correct answer: (C) Distribution.

43. The traditional view of marketing is that the firm makes something and then ______________ it.

1. Markets.
2. Sells.
3. Prices.
4. Services.

Correct answer: (B) Sells.

44. ______________ is referred to as segmentation.

1. Mass marketing.
2. Niche marketing.
3. Differentiated marketing.

Correct answer: (A) Mass marketing.

45. Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ______________

1. Reference groups
2. Family.
3. Roles.
4. Status.

Correct answer: (A) Reference groups

46. Augmented product contains ______________.

1. Basic needs.
2. Functional characteristics.
3. Additional benefits.
4. Expected features.

Correct answer: (C) Additional benefits.

47. The emotional attachment of a customer towards a brand is known as ______________.

1. Brand associations
2. Perceived quality.
3. Brand loyalty.
4. Brand awareness.

Correct answer: (C) Brand loyalty.

48. Logistics means ______________.

1. Production.
2. Flow of goods.
3. Consumption.
4. Marketing channel.

Correct answer: (B) Flow of goods.

49. Logistics management is a part of ______________.

1. Production.
2. Marketing channel
3. Supply chain management.
4. Consumption.

Correct answer: (C) Supply chain management.

50. Marketing buzz means ______________.

1. Viral marketing.
2. Virtual marketing.
3. De-marketing.
4. Social marketing.

Correct answer: (A) Viral marketing.