Marketing Management Short Question And Answer
Marketing Management Short Question And Answer
- What is test marketing?
Answer:- A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out.
- What is skimming pricing?
Answer:- Skimming price is used when a product, which is new in the market is sold at a relatively high price because of its uniqueness and benefits.
- What is odd pricing?
Answer:- This psychological pricing strategy focuses on the first number of the price of an item or service, for example Rs. 199.99.
- What is cost plus pricing?
Answer:- Cost plus pricing involves adding a markup to the cost of goods and services to arrive at a selling price.
- What is dual pricing?
Answer:- Dual pricing is a situation in which the same product or service is sold at different prices in different markets.
- What is customary pricing?
Answer:- Customary pricing is generally used for products with a relatively long market history of being sold for a particular amount, and is driven by intuitive notions of value on the part of buyers.
- What is physical distribution?
Answer:- Physical distribution is the set of activities concerned with efficient movement of finished goods from the end of the production operation to the consumer.
- Who is a wholesaler?
Answer:- A wholesaler sells the product in bulk quantities to retailers, allowing the retailer to take advantage of a lower price.
- What is E-marketing?
Answer:- E–marketing is a process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked environment, such as the Internet and the World Wide Web, to facilitate exchanges and satisfy customer demands.
- What is social media marketing?
Answer:- Social media marketing is the use of social media platforms and websites like Facebook, twitter to promote a product or service.
