Marketing Management Short Question And Answer
Marketing Management Short Question And Answer
- Who is a hard core loyal?
Answer:- Consumers who always buy the same brand are called as hard core loyal.
- Who is a split core loyal?
Answer:- Consumers who always loyal to two or three brands are called as split core loyal.
- Who is a shifting loyal?
Answer:- Consumers who shift from one brand to another are called as shifting loyal.
- Who is a switcher?
Answer:- Consumers who show no loyalty to any brand are called as switcher.
- Give the stages in product life cycle?
Answer:- Introduction, growth, maturity, saturation, decline are the stages in product life cycle.
- What are the features of service?
Answer:- Intangibility, inseparability, heterogeneity, perishability are the features of service.
- What is retail marketing?
Answer:- Retail marketing is the process of bringing a product directly to customers in a retail store. Retail marketing comprises the activities related to selling products to the consumers through channels such as stores, malls, kiosks, vending machines, or other fixed locations. In contrast, direct marketing to consumers attempts to complete a sale through phone, mail, or web site sales.
- What is service marketing?
Answer:- The promotion of economic activities offered by a business to its clients. Service marketing might include the process of selling telecommunications, health treatment, financial, hospitality, car rental, air travel, and professional services.
39.What is consumerism?
Answer:- Consumerism is the organized-efforts by individuals, groups, and governments to help protect consumers from policies and practices that infringe consumer rights to fair business practices.
- Define MIS.
Answer:- The Marketing Information System refers to the systematic collection, analysis, interpretation, storage and dissemination of the market information, from both the internal and external sources, to the marketers on a regular, continuous basis.
