International Business Environment MCQ with Answers
International Business Environment MCQ Multiple Choice Questions with answers, these notes are useful for the preparation of various competitive and academic exams like UGC, NET, BCOM, MCOM, MBA, BBA and many other regular and distance education exams. International Business Environment MCQ Multiple Choice Questions. International Business Environment MCQ Multiple Choice Questions with answers are available here:-
31. Strategic Groups are
A. A group of companies competing in the same industry.
B. Organisations in the same industry with similar characteristics and following similar strategies.
C. Strategic Business Units (SBUs).
D. Organisations following similar strategies.
ANSWER: B
32. Market segmentation aims to
A. Identify the similarities and differences between groups of customers or users.
B. Identify the similarities between groups of customers or users.
C. Identify the differences between organisations and their competitors.
D. Identify the needs and wants of all customers or users.
ANSWER: A
33. What are the bases of market segmentation?
A. The business environment; the attractiveness of the market; the purchase/use situation.
B. The strength of the competitors; the attractiveness of the market; the organisational structure.
C. Strategic capabilities; organisational structure; organisational culture.
D. The characteristics of the people/organisations; the purchase/use situation; users’ needs and preferences for product characteristics.
ANSWER: D
34. Strategic gaps are
A. weaknesses in a company’s resources or competences.
B. Opportunities in the business environment not being fully exploited by the competition.
C. Opportunities in the same market segment.
D. Opportunities in new market segments.
ANSWER: B
35. PEST is an acronym which stands for
A. duct, Economy, Society, Technology
B. Political, Economic, Societal, Technological.
C. Political, Economic, Social, Technological.
D. People, Economy, Standards, Transport.
ANSWER: C
36. Which of the following is not a major reactive motif for initiating export?
A. proximity to international customers/psychological distance
B. Competitive pressures.
C. Foreign market opportunities/market information.
D. Unsolicited foreign orders.
ANSWER: C
37. One of the following does not represent a general market risk in the internationalization process
A. petition from other organizations in foreign markets
B. lack of tax incentives for organizations that export
C. language and cultural differences
D. complexity of shipping services to overseas buyers
ANSWER: A
38. The following represent major reactive motives for initiating export
A. ended sales of seasonal products.
B. competitive pressures
C. overproduction/excess capacity and unsolicited foreign orders
D. all of the above.
ANSWER: D
39. In which way do Japanese firms typically exploit foreign market opportunities?
A. using perceived-value pricing strategies.
B. by using psychological pricing strategies.
C. by using penetration pricing strategies deflation.
D. depression.
ANSWER: A
40. The European Union is an example of
A. monetary union.
B. free trade area.
C. common market.
D. economic union.
ANSWER: D
