Digital Business MCQ
Digital Business Definition
Digital business is the process of applying digital technology to reinvent business models and transform a company’s products and customer experiences—innovating products that create new value and connecting people with things, insights and experiences.
Digital Business MCQ
71. All of the following are among the most common categories of spam except ______.
A. Fraud.
B. Commercial products.
C. Finance.
D. Health (drugs).
Answer:- A
72. All of the following are types of social marketing except ______.
A. Affiliate marketing.
B. Blog advertising
C. Social network advertising.
D. Game advertising.
Answer:- A
73. Which of the following measures the percentage of people exposed to an online advertisement who actually click on the banner?
A. Impression rate.
B. View-through rate.
C. Click-through rate.
D. Stickiness ratio.
Answer:- C
74. Which of the following is a measure of the percentage of purchasers who return to a Web site within a year?
A. Loyalty.
B. Reach.
C. Decency
D. Unique visitors.
Answer:- A
75. All of the following are metrics for e-mail campaigns except ______.
A. Open rate.
B. Delivery rate.
C. Bounce-back rate.
D. Cart conversion rate.
Answer:- D
76. As consumers become more accustomed to new online advertising formats, click-through rates tend to_______.
A. Remain constant.
B. Decrease.
C. Increase.
D. Rapidly increase.
Answer:- B
77. Malicious hackers who act with the intention of causing harm are __________.
A. White hats.
B. Black hats.
C. Grey hats.
D. Brown hats.
Answer:- B
78. The ethical principle which states that if an action is not right for all situations, then it is not right for any situation is known as ______.
A. The Golden Rule.
B. Slippery Slope.
C. No Free Lunch.
D. Universalism.
Answer:- D
79. Which of the following statements about privacy is true?
A. It is a moral right to be left alone.
B. Only corporations and government need to be concerned about it.
C. It has only just recently become a concern.
D. It is most easily obtained on the Internet.
Answer:- A
80. The ability of consumers to review and contest the accuracy and completeness of data collected about them involves which of the following FTC fair information practice principles?
A. Security.
B. Enforcement.
C. Choice/Consent.
D. Access/Participation.
Answer:- D
