Digital Business MCQ
Digital Business Definition
Digital business is the process of applying digital technology to reinvent business models and transform a company’s products and customer experiences—innovating products that create new value and connecting people with things, insights and experiences.
Digital Business MCQ
61. All of the following are types of data mining except ______.
A. Selective data mining.
B. Query-driven data mining.
C. Model-driven data mining.
D. Rule-based data mining.
Answer:- A
62. Which of the following market entry strategies are the most common for existing firms?
A. First mover
B. Fast follower.
C. Brand extender.
D. Alliances.
Answer:- C
63. The process of getting customers to pass along a company’s marketing message to friends, family, and colleagues is known as _______.
A. Affiliate marketing.
B. Viral marketing.
C. Permission marketing.
D. Blog marketing.
Answer:- B
64. The per-product price consumers are willing to pay for a bundle ____________ as the number of goods in the bundle increases.
A. decreases.
B. increases.
C. varies from product to product.
D. stays the same.
Answer:- B
65. Creating multiple versions of information goods and selling essentially the same product to different market segments at different prices is called_______.
A. Versioning.
B. Bundling.
C. Transactive content.
D. Price discrimination.
Answer:- A
66. All of the following are examples of intelligent agent technology except ________.
A. Automated response systems.
B. Automatic shipping confirmation.
C. Order status reports.
D. Online web bugs.
Answer:- D
67. E-business can be defined as_______.
A. The uninhibited flow of information and goods on the Web.
B. The use of the Internet and the Web to transact business.
C. Digitally enabled transactions and processes within an organization.
D. Commercial transactions involving electronic goods.
Answer:- C
68. The set of applications and technologies that allow users to create, edit, and distribute content online is known as______.
A. Internet.
B. social networking.
C. virtual life.
D. Web 2.0.
Answer:- D
69. Which of the following represents a limiting factor for the growth of ecommerce?
A. Persistent cultural attraction of physical markets and traditional shopping experiences.
B. Inadequate selection of goods compared to physical marketplaces.
C. E-commerce lacks the convenience of other methods of transacting business.
D. The potential audience for e-commerce is too low to support it as a widespread method of commerce.
Answer:- A
70. The fastest growing form of online advertising is _________.
A. Banner ads.
B. Pop-up ads
C. Rich media/video ads.
D. Pop-under ads.
Answer:- C
