Digital Business MCQ
Digital Business Definition
Digital business is the process of applying digital technology to reinvent business models and transform a company’s products and customer experiences—innovating products that create new value and connecting people with things, insights and experiences.
Digital Business MCQ
11. The source of revenue in a subscription revenue model is _____.
A. Fees from advertisers in exchange for advertisements.
B. Fees for business referrals.
C. Fees from subscribers in exchange for access to content or services.
D. Fees for enabling or execution a transaction.
Answer:- C
12. Which of the following is an example of a portal?
A. Amazon.
B. eBay.
C. Yahoo.
D. Face book
Answer:- C
13. All of the following are major B2C business models except ______.
A. Content provider.
B. Industry consortium.
C. Transaction broker.
D. Service provider.
Answer:- B
14. The _________ business model involves an independently owned vertical digital marketplace for direct inputs.
A. E-distributor.
B. Exchange.
C. E-procurement.
D. Private industrial network.
Answer:- B
15. Compared to Internet users, the number of cell phone subscribers is _________.
A. About the same.
B. Slightly fewer.
C. Much fewer.
D. Much larger.
Answer:- D
16. Industry structure is defined as _____.
A. The nature of the players in an industry and their relative bargaining power.
B. A set of plans for achieving long term returns on the capital invested in a business firm.
C. Set of planned activities designed to result in a profit in a marketplace.
D. How a company’s product or service fulfills the needs of customers.
Answer:- A
17. The area of actual or potential commercial value in which a company intends to operate is a _______.
A. Market space.
B. Marketplace.
C. Perfect market.
D. Bertrand market.
Answer:- A
18. Which of the following is not a horizontal portal?
A. AOL.
B. Yahoo.
C. Sailnet.
D. MSN/Windows Live.
Answer:- C
19. A situation where there are no differences among products or services, and the only basis of choosing product is price is known as ______.
A. A value web.
B. Value chain.
C. Profit.
D. Commoditization.
Answer:- D
20. A strategy designed to compete in all markets around the globe is called a _____ strategy.
A. Scope.
B. Differentiation.
C. Cost.
D. Focus.
Answer:- A
