Digital Business MCQ
Digital Business Definition
Digital business is the process of applying digital technology to reinvent business models and transform a company’s products and customer experiences—innovating products that create new value and connecting people with things, insights and experiences.
Digital Business MCQ
131. Which of the following is not one of the benefits of e-commerce to sellers?
A. E-commerce offers greater flexibility in meeting customer needs.
B. E-commerce is a powerful tool for customer relationship building.
C. E-commerce can help to reduce costs.
D. E-commerce increases the net cost per contact.
Answer:- D
132. The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as ______.
A. Business to Business (B2B).
B. Consumer to Consumer (C2C).
C. Consumer to Business (C2B).
D. Business to Consumer (B2C).
Answer:- C
133. A _________ is a B2B trading network that links a particular seller with its own trading partners.
A. Bitstream.
B. Virtual network.
C. Web community.
D. Private trading network.
Answer:- D
134. The type of website that is designed to build customer goodwill and to supplement other sales channels rather than sell the company’s products directly is known as a ______________ website.
A. Marketing.
B. Click-and-mortar.
C. Customer service.
D. Corporate.
Answer:- D
135. When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as ___________.
A. Context.
B. Community.
C. Commerce.
D. Connection.
Answer:- B
136 . ______________ marketing is the Internet version of word-of-mouth marketing.
A. Visceral.
B. Virile.
C. Viral.
D. Virtual.
Answer:- C
137. Why would a merchant want to customize products?
A. To charge a higher price.
B. To decrease costs.
C. It is required in EC.
D. Customers will only accept customized products.
Answer:- A
138. A website offering content created by third party transparently to customers is an example of ______.
A. Reintermediation.
B. Syndication.
C. Virtual Manufacturing.
D. Build-to-order.
Answer:- B
