Digital Business MCQ
Digital Business Definition
Digital business is the process of applying digital technology to reinvent business models and transform a company’s products and customer experiences—innovating products that create new value and connecting people with things, insights and experiences.
Digital Business MCQ
101. The online content revenue model in which free content drives offline revenues is called the ______.
A. Marketing model.
B. Advertising model.
C. Pay-per-view model.
D. Subscription model.
Answer:- A
102. The combination of technical and legal means for protecting digital content from unlimited reproduction without permission is known as _____.
A. Digital rights management.
B. Digital protection schemes.
C. Digital distribution regulation.
D. Digital rights protection.
Answer:- A
103. What is the most commonly offered interactive feature of newspaper Web sites?
A. Video.
B. Comments on blogs.
C. RSS feeds.
D. Podcasts.
Answer:- C
104. Which of the following is an advantage of e-books?
A. Reduced transaction costs for the user.
B. Requirement of expensive devices to use.
C. Portability compared to print books.
D. Copyright management.
Answer:- A
105. After television, the next largest major player in the commercial entertainment industry is ______.
A. Video games.
B. Music.
C. Radio.
D. Film.
Answer:- D
106. Which of the following is not an entertainment industry value chain model?
A. Content owner direct model.
B. User distribution model.
C. Aggregator model.
D. Internet innovator model.
Answer:- B
107. Technologies that help enhance resolution of e-book reader display screens are known as ______.
A. High-res pixel formatting.
B. Screen resolution technologies.
C. Sub-screen smoothing technologies.
D. Sub-pixel display technologies.
Answer:- D
108. All of the following are characteristics of a social network except _______.
A. Involves a group of people.
B. Features shared social interaction.
C. Always feature shared goals and purposes.
D. Common ties among members.
Answer:- C
109. Social networking sites primarily earn their revenue through ______.
A. Advertising.
B. Subscriptions.
C. Donations.
D. Service fees.
Answer:- A
110. The type of social network described as a community built around a common interest such as games, sports, music, and so on is called _____.
A. General community.
B. Practice network.
C. Affinity community.
D. Interest-based social network.
Answer:- D
