Digital Business MCQ
Digital Business Definition
Digital business is the process of applying digital technology to reinvent business models and transform a company’s products and customer experiences—innovating products that create new value and connecting people with things, insights and experiences.
Digital Business MCQ
91. All of the following are challenges to online retail except ______.
A. Consumer concerns about the security of transactions.
B. Consumer concerns about the privacy of personal information given to Web sites.
C. Delays in delivery of goods when compared to store shopping.
D. Inability to change prices nearly instantly.
Answer:- D
92. Which of the following is an industry strategic factor that relates to whether new entrants face a disadvantage when attempting to enter an industry?
A. Barriers to entry
B. Power of suppliers.
C. Power of consumers.
D. Industry value chain.
Answer:- A
93. Companies that have a network of physical stores as their primary retail channel, but also have introduced online offerings are called ______.
A. Virtual merchants.
B. Click and Morter.
C. Catalog merchants.
D. Manufacturer-direct.
Answer:- B
94. Products are made to prior to orders received based on estimated demand under a ______.
A. Supply-push model.
B. Demand-push model.
C. Supply-pull model.
D. Demand-pull model.
Answer:- A
95. The major impact of Internet real estate sites is in ______.
A. Completing property transactions online.
B. Influencing offline decisions
C. Reducing commissions.
D. E-mail marketing to consumers.
Answer:- B
96. The largest segment in the recruitment business is_____.
A. General job recruitment.
B. Executive search.
C. Specialized job placement services.
D. Managerial recruitment
Answer:- A
97. The majority of job seekers rely on which of the following?
A. Word-of-mouth leads.
B. Employment agencies.
C. Internet and newspapers equally.
D. Internet only.
Answer:- C
98. The most popular type of media in terms of total hours of consumption per year is _____.
A. Television.
B. Radio.
C. Internet.
D. Newspaper.
Answer:- A
99. Which of the following describes paid content’s relation to free usergenerated content?
A. Free content jeopardizes paid content
B. Paid content jeopardizes free content
C. Free content and paid content can both work in tandem cooperatively.
D. Paid content is viable now but will not be in the future.
Answer:- C
100. Which of the following is not a type of media convergence?
A. Technological convergence.
B. Content convergence.
C. Industry convergence
D. Community convergence.
Answer:- D
