( Best 250+ ) Brand Management MCQ

Brand Management MCQ

Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.

81. A great effort in terms of time and money is required for _________; and despite the effort, results are not guaranteed.

1. Growth
2. Profitability
3. Branding
4. Promotion

Correct answer: (A)
Growth

82. A large amount of _________ advertising is for retailers, local businesses and for promotions.

1. news paper
2. magazines
3. radio
4. television

Correct answer: (C)
radio

83. A marketer need to understand that some general traits of a brand name are

1. Easy to recognize
2. Easy to pronounce
3. Easy to memorize
4. None of the above

Correct answer: (D)
None of the above

84. A mix of different communication tools has a better chance of achieving

1. Objectives
2. Synergy
3. Efficiency
4. Effectiveness

Correct answer: (B)
Synergy

85. Word “brand” is frequently used as a

1. customers
2. marketing
3. advertising
4. metonym

Correct answer: (D)
metonym

86. A personal computer with features relating processor’s specifications, the size of the hard disk and capacity of RAM is an example of:

1. Explicit promise
2. Implicit promise
3. Positive promise
4. Negative promise

Correct answer: (A)
Explicit promise

87. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

1. Selling
2. Advertising
3. Barter
4. Marketing

Correct answer: (D)
Marketing

88. A sound mission and value statement must have all the attributes EXCEPT:

1. Memorable
2. Pragmatic
3. Lengthy
4. Inspiring

Correct answer: (C)
Lengthy

89. According to Scot Davis, how many years are required to change the brand positioning?

1. Two to five years
2. Three to six years
3. Two to six years
4. Three to five years

Correct answer: (D)
Three to five years

90. Achieving the right brand identity means creating brand _________ with customers.

1. Salience
2. Resonance
3. Awareness
4. Loyalty

Correct answer: (A)
Salience Customer pull