Brand Management MCQ
Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.
- This type of growth refers to concentrating activities on markets and/or products that are familiar:
- Diversification
- Condensive
- Integrative
- Intensive
Correct answer: (D)
Intensive
- Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product – usage data in addition to_________ profiles.
- media
- demographic
- audience
- brand
Correct answer: (B)
demographic
- What approach should a brand manager adopt to know the status of a brand stands in terms of consumer perceptions?
- Compare two or three brands
- Analyze the market segmentations
- Select the potential target markets
- Understanding customer’s needs
Correct answer: (B)
Analyze the market segmentations
- What is the last stage of the consumer decision process?
- problem recognition
- post purchase behavior
- alternative evaluation
- purchase
Correct answer: (B)
post purchase behavior
- When a company distributes its products through a channel structure that includes one or more resellers, this is known as _________
- indirect marketing
- direct marketing
- multilevel marketing
- integrated marketing
Correct answer: (A)
indirect marketing
- When a company distributes its products through a channel structure that includes one or moreresellers, this is known as _________
- Indirect marketing
- direct marketing
- multi-level marketing
- integrated marketing
Correct answer: (A)
Indirect marketing
- When companies combine existing brand with new brands, brands are called
- parent brand
- product extension
- brand extension
- sub-brand
Correct answer: (D)
sub-brand
- When consumersare seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important.
- Order processing
- Order booking
- Ready availability
- Information about warranty
Correct answer: (C)
Ready availability
- When the same brand name holds several products in different markets, it is known as the
- Umbrella brand
- Source brand
- Multi-brand
- Range brand
Correct answer: (A)
Umbrella brand
- When we keep the same brand name of new offerings so that customers may develop an immediate familiarity, the resultant phenomenon is known as:
- Leveraging
- Extension
- Diversification
- Stretching
Correct answer: (A)
Leveraging
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