( Best 250+ ) Brand Management MCQ

Brand Management MCQ

Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.

221. The power based on a channel member’s superior knowledge and information about his products is called:

1. Expert power
2. Legitimate power
3. Coercion
4. Retailer power

Correct answer: (A)
Expert power

222. The print medium continues to rely heavily on CPM to determine scheduling. What is CPM?

1. A percentage of impressions that results in a click
2. A percentage of households tuned to TV
3. The relative average cost to reach one thousand people
4. A payment received for each action

Correct answer: (C)
The relative average cost to reach one thousand people

223. The process of establishing and maintaining a distinctive place in the market for anorganization or its specific product offers is known as _________

1. Profiling
2. Profiling Segmentation
3. Segmentation
4. Positioning

Correct answer: (D)
Positioning

224. The solution to price competition is to develop a differentiated:

1. product, price, and promotion.
2. offer, delivery, and image.
3. package and label.
4. international Web site.

Correct answer: (B)
offer, delivery, and image.

225. The strategic brand management process starts with understanding what the brand represents and how it is _________ with respect to its competitors.

1. Positioned
2. Targeted
3. Segmented
4. Promoted

Correct answer: (A)
Positioned

226. The task of any business is to deliver _________ at a profit.

1. customer needs
2. customer value
3. products and services
4. improved quality

Correct answer: (B)
customer value

227. The traditional view of marketing is that the firm makes something and then _________ it.markets

1. sells
2. distributes
3. prices
4. services

Correct answer: (A)
sells

228. The unique selling proposition (USP) was started in:

1. Advertising era
2. Image era
3. Product era
4. The positioning era

Correct answer: (C)
Product era

229. There are lot of customers have the knowledge of brand. They are inclined to be bound into a contract. A customer bound by a contract is known as _________.

1. Loyal customer
2. Difficult customer
3. Potential customer
4. Finicky customer

Correct answer: (A)
Loyal customer

230. This is something that at some time in the future may destabilize and/or reduce the potential performance of the organization:

1. Threat
2. Strength
3. Weakness
4. Opportunities

Correct answer: (A)
Threat