Brand Management MCQ
Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.
- The _________ from which brand originates can also be linked to the brand to generate secondary associations.
- Product
- Industry
- Country
- Region
Correct answer: (C)
Country
- The _________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
- marketing concept
- selling concept
- production concept
- product concept
Correct answer: (B)
selling concept
- The _________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe.
- web
- TV
- radio
- outdoor
Correct answer: (A)
web
- The _________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.
- distribution chain
- network chain
- supply chain
- promotion network
Correct answer: (A)
distribution chain
- The _________ relates to extra benefits that a brand offers to its customers.
- Entire positioning
- Point of difference
- Definition of business
- Innovation
Correct answer: (B)
Point of difference
- The ability of the marketing programme to affect the customer mind-set will depend on its_________.
- Salesperson
- Quality
- Technology
- Customer service
Correct answer: (B)
Quality
- The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
- product
- exchange
- production
- customer
Correct answer: (B)
exchange
- The advertising industry is passing through a transition phase with the emergence of the _________media.
- television
- online
- interactive
- information
Correct answer: (B)
online
- The challenge of media planning is becoming greater because the number of ways to send brand messages is _________.
- decreasing
- complicated
- increasing
- competitive
Correct answer: (C)
increasing
- The cost of an advertisement or a schedule of ads is often based on _________.
- CPP
- CPR
- CPI
- CPM
Correct answer: (D)