( Best 250+ ) Brand Management MCQ

Brand Management MCQ

Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.

181. Mostly, the major source of power throughout the distribution channel is

1. The company
2. The brand
3. The distributor
4. The customer

Correct answer: (B)
The brand

182. New media is very cost-effective when compared to the traditional media and is highly _________.

1. reliable
2. requted
3. resourceful
4. result-oriented

Correct answer: (D)
result-oriented

183. NPD Stands for

1. national production division
2. new product department
3. new product design
4. new product development

Correct answer: (D)
new product development

184. Often, the direct consumers of a nonprofit organization are its:

1. Consumer public
2. Member public
3. Client public
4. Nonbusiness public

Correct answer: (C)
Client public

185. One of the key tasks of marketers is _________ and to create consumer perceptions that the product is worth purchasing.

1. To make products easily visible and available
2. To promote sales of products
3. To differentiate their products from those of competitors
4. To do marketing surveys

Correct answer: (C)
To differentiate their products from those of competitors

186. One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being _________

1. product, positioning, place, and price
2. product, production, price, and place
3. promotion, place, positioning, and price
4. product, price, promotion, and place

Correct answer: (D)
product, price, promotion, and place

187. Online marketing of all types offers superior measurability and trackability in comparison to traditional _________.

1. media
2. tactics
3. research
4. information

Correct answer: (B)
tactics

188. Opportunities for growth and expansion are identified by finding:

1. Customers’ beliefs about the segment
2. Customers believe about our competitors
3. Customer’s perceptions about the brand
4. Customer’s response about the products

Correct answer: (A)
Customers’ beliefs about the segment

189. Packaging is called as the _________ P of marketing mix.

1. First
2. Third
3. Fourth
4. Fifth

Correct answer: (D)
Fifth

190. Parent brand if it is associated with multiple products in brand extension is called

1. family brand
2. product extension
3. sub-product
4. parent company

Correct answer: (A)
family brand