( Best 250+ ) Brand Management MCQ

Brand Management MCQ

Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.

171. marketing buzz means means _________

1. De marketing
2. Pricing
3. Product Development
4. Promotion

Correct answer: (C)
Product Development

172. Marketing communication is done to achieve the objective of:

1. Building awareness
2. Stimulate action
3. Both of the given options
4. None of the given options

Correct answer: (C)
Both of the given options

173. marketing is a process which aims at _________

1. production
2. profit making
3. satisfaction of customer needs
4. selling products

Correct answer: (C)
satisfaction of customer needs

174. Marketing managers should adapt the marketing mix to _________ and constantly monitor value changes and differences in both domestic and global markets.

1. Sales strategies
2. Marketing concepts
3. Cultural values
4. Brand images

Correct answer: (C)
Cultural values

175. marketing myopia related first paper published in 1960 in the _________

1. international business review
2. forbes magazine
3. harvard business review
4. oxford university press

Correct answer: (C)
harvard business review

176. Marketing strategies are often designed to influence __________ and lead to profitable exchanges.

1. Consumer decision making
2. Sales strategies
3. Advertising strategies
4. Export strategies

Correct answer: (A)
Consumer decision making

177. Measuring your brand’s performance means you are:

1. Managing your brand right
2. Measuring your strategies
3. Maintaining your brand position
4. Maintaining your brand picture

Correct answer: (A)
Managing your brand right

178. Media are the bridges that carry messages back and forth between companies and _________.

1. consumers
2. customers
3. prospects
4. influencers.

Correct answer: (B)
customers

179. Media planners begin their work by doing media _________.

1. research
2. message
3. buying
4. selling

Correct answer: (A)
research

180. Media strategy is making media decisions based on

1. Understanding customers wants and needs
2. The clients wishes
3. Whims of the market
4. Brand awareness

Correct answer: (A)
Understanding customers wants and needs