Brand Management MCQ
Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.
- Introduction of another strength of a medicine by a pharmaceutical company is an example of:
- Brand extension
- Line extension
- Brand diversification
- All of the given options
Correct answer: (B)
Line extension
- Introduction of more brands and extensions leads to _________ with no new benefits to consumers
- Higher cost
- Greater revenue
- Brand proliferation
- Increased competition
Correct answer: (C)
Brand proliferation
- Which one of the following is NOT considered as competitive differentiation?
- Product
- Sales
- Service
- Image
Correct answer: (B)
Sales
- Key performance indicators, which companies set and measure their progress towards in order to determine whether or not they have improved or maintained their performance over a given period of time, are referred to as:
- Marketing implementation
- Marketing program
- Budgeting
- Marketing Metrics
Correct answer: (D)
Marketing Metrics
- Licensing creates contractual arrangements whereby firms can use the names, logos, characters, etc. to market their own brands for some _________ fee.
- Variable
- Monthly
- Quarterly
- Fixed
D answer: (D)
Fixed
- Luxury products, such as Rolex watches, are also known as:
- Shopping product
- Convenience product
- Emergency product
- Specialty product
Correct answer: (A)
Shopping product
- Mainly, chief resource of authority throughout allocation channel is
- company
- brand
- distributor
- customer
Correct answer: (B)
brand
- Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality, or social class is the best description of which of the following?
- Demographics
- Psychographics
- Behavioral
- Geographic
Correct answer: (A)
Demographics
- marketers often use the term _________ to cover various groupings of customers
- buying power
- demographic segment
- people
- market
Correct answer: (D)
market
- While developing the brand picture, first of all, you envision:
- Attributes
- Obsessions
- Benefits
- All of the given options
Correct answer: (D)
All of the given options