( Best 250+ ) Brand Management MCQ

Brand Management MCQ

Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.

151. If two different brands are distributed by one company, it is considered under:

1. Wholesale
2. Co-branding
3. Joint venture
4. Merger

Correct answer: (B)
Co-branding

152. In a _________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.

1. Marketing
2. Production
3. Both of the above
4. None of the above

Correct answer: (A)
Marketing

153. In a specific strategic market plan, a profit centre that is self-supporting in terms of sales, markets, production, and other resources is known as:

1. Profit unit.
2. Strategic business unit
3. Marketing unit
4. Small business unit

Correct answer: (B)
Strategic business unit

154. In channel of distribution, particularly _________ are able to create an image of their store in the minds of the customer.

1. Whoesaler
2. Retailer
3. Distributor
4. Dealer

Correct answer: (B)
Retailer

155. In marketing theory, every contribution from the supply chain adds _________ to the product

1. value
2. cost
3. convience
4. ingredients

Correct answer: (A)
value

156. With the effort of team of professionals in a company, produce end product which is related to the _________.

1. Brand creation
2. Idea creation
3. Brand management
4. Marketing management

Correct answer: (A)
Brand creation

157. In relationship marketing firms focus on _________ relationships with _________.

1. short-term; customers and suppliers
2. long-term; customers and suppliers
3. short-term; customers
4. long-term; customers

Correct answer: (B)
long-term; customers and suppliers

158. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:

1. Strategic windows
2. Strategic leverage
3. Conversion strategies
4. Vulnerability

Correct answer: (C)
Conversion strategies

159. Inside sales is known as

1. Direct marketing
2. social marketing
3. tele-marketing
4. viral marketing

Correct answer: (C)
tele-marketing

160. Interactive media can be best described as

1. Customized Marketing Messages
2. Marketing Communications Mix
3. Marketing Mix
4. Media that allow two-way messages between company and consumer

Correct answer: (D)
Media that allow two-way messages between company and consumer