Brand Management MCQ
Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.
- Factors affecting the choice of distribution channel include
- Customer value
- Sales revenues
- Both of the given options
- None of the given options
Correct answer: (C)
Both of the given options
- Whichever positioning you may like to choose, it has to stem from which one of the following point of view so that they can own it?
- Customers
- Competitors
- General Managers
- Brand owners
Correct answer: (A)
Customers
- Features and attributes of brands translate into benefits and _________ are also fulfilled along with these benefits.
- Customer values
- Brand values
- Organizational goals
- Brand associations
Correct answer: (A)
Customer values
- Which one of the following is the best example of implicit promise?
- Personal computer
- Furniture
- Green tea
- Crockery
Correct answer: (C)
Green tea
- For communication to be effective it should be:
- Repetitive
- Reinforcing
- Both of the given options
- None of the given options
Correct answer: (C)
Both of the given options
- Good _________ offers various benefits to the brand and the company.
- Communication
- Variety
- Positioning
- Placement
Correct answer: (C)
Positioning
- Gross impressions means
- The percentage of the target audience exposed to a message
- All possible exposures to a given medium at a given time
- Both a and b above
- The standard for a communication message to have an impact on the consumer
Correct answer: (B)
All possible exposures to a given medium at a given time
- he controllable variables a company puts together to satisfy a target group is called the _________.
- Marketing strategy
- Marketing mix
- Strategic planning
- Marketingconcept
Correct answer: (B)
Marketing mix
- Holistic marketers achieve profitable growth by expanding customer share, _________, and capturing customer lifetime value.
- undermining competitive competencies
- building customer loyalty
- milking the market for product desires
- renewing a customer base
Correct answer: (B)
building customer loyalty
- If the brand positioning is conceptualized and executed well, it can be used by the company in various _________ activities.
- Marketing
- Commercial
- Social
- Promotion
Correct answer: (A)
Marketing
