( Best 250+ ) Brand Management MCQ

Brand Management MCQ

Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.

101. Brand _________ is a customer’s personal opinion about a brand.

1. Judgment
2. Image
3. Identity
4. Personality

Correct answer: (A)
Judgment

102. Brand assets include:

1. The name of the brand
2. Reputation, relevance, and loyalty
3. Less quality complaints
4. All of the given options

Correct answer: (B)
Reputation, relevance, and loyalty

103. Brand awareness consists of brand recognition and brand _________.

1. Growth
2. Recall
3. Presence
4. Identity

Correct answer: (B)
Recall

104. Brand element is also known as _________.

1. Awareness
2. Recall
3. Identity
4. Image

Correct answer: (C)
Identity

105. Brand feelings are customers’ emotional responses and _________ with respect to the brand.

1. Actions
2. Interaction
3. Reactions
4. All of the above

Correct answer: (C)
Reactions

106. Brand identity is followed by _________, which is a reflection of what marketers planed to send to the public.

1. Brand value
2. Brand image
3. Advertising
4. Brand personality

Correct answer: (B)
Brand image

107. With the effort of team of professionals in a company, produce end product which isrelated to the _________

1. Brand creation
2. Idea creation
3. Brand management
4. Marketing management

Correct answer: (D)
Marketing management

108. Brand knowledge refers to brand _________.

1. Awareness
2. Recall
3. Personality
4. Persona

Correct answer: (A)
Awareness

109. Brand management came into being for which of the following reasons:

1. Companies wanted to achieve scale economies.
2. It supplemented financial management practices
3. It suited production and operations personnel
4. Companies wanted to differentiate their products and highlight distinctions in a competitive environment.

Correct answer: (D)
Companies wanted to differentiate their products and highlight distinctions in a competitive environment.

110. Brand personality is a set of _________ characteristics associated with the brand.

1. Human
2. Computer
3. Product
4. Artificial Intelligence

Correct answer: (A