( Best 250+ ) Brand Management MCQ

Brand Management MCQ

Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.

91. Advertising _________ is capable to attract consumers only if it is based on their needs.

1. Reach
2. Copy
3. Frequency
4. Media

Correct answer: (B)
Copy

92. Advertising to todays consumers, we need to look beyond the _________ media of print, radio, and television.

1. traditional
2. non – traditional
3. social
4. new

Correct answer: (A)
traditional

93. All of the following statements would be considered to be TRUE regarding company vision statements EXCEPT:

1. Vision statements are never presented with an organization’s mission statement
2. Vision statements are often combined with the mission statement
3. Vision statements are often designed to be memorable, one-line statements
4. Vision statements reflect an organization’s strategic intent

Correct answer: (A)
Vision statements are never presented with an organization’s mission statement

94. An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?

1. Line extension
2. Multibrand
3. Brand extension
4. Rebranding

Correct answer: (C)
Brand extension

95. While determining levels of preferences of consumers in relation to the criterion, researchers come to know that mostly consumers give priority to the brand due to it’s:

1. Customer service
2. Consistent performance
3. Price value relationship
4. Accessibility

Correct answer: (B)
Consistent performance

96. An effective advertising campaign:

1. Revolves around a strong single idea
2. Should appeal to self interest of customer
3. Must not wander off
4. All of the given options

Correct answer: (D)
All of the given options

97. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):

1. idea
2. demand
3. product.
4. service.

Correct answer: (C)
product.

98. At the center of a brand’s characteristics is the following:

1. Identity
2. Image
3. Value
4. None of the given options

Correct answer: (C)
Value

99. Attack the market and defend the position are the prime strategies pursued by a firm with _________ positioning.

1. Market challenger
2. Market Leader
3. Market Follower
4. Market Nicher

Correct answer: (B)
Market Leader

100. Benefits of having different brands include all of the following except:

1. Quickly respond to retailers’ need
2. Effectively compete in market
3. Save the actual brand image
4. Fill all the gaps in market

Correct answer: (D)
Fill all the gaps in market