( Best 400+ ) Advertising and Sales Promotion MCQ

Advertising and Sales Promotion MCQ

361. An account in advertising parlance:

1. The budget earmarked for a campaign
2. A client
3. Giving an account of Ad campaign strategy
4. A report of the account executive to the creative team

362. The manufacturer, government body or organization which wishes to have advertisements crated and placed:

1. Internal publics
2. Advertiser
3. Consumer
4. Accounts

363. In ad world electrical goods, often kitchen equipment such as washing machines, fridges, cookers are termed as,

1. White Goods
2. Electronic Goods
3. Equipments
4. Power goods

364. The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :

1. Creative process
2. Brainstorming
3. Dilemma
4. Ambiguous idea

365. Why is ‘fear’ or ‘rational appeal’ type advertising used frequently for charities and non-profit organisations?

1. Attracts attention
2. Designed to educate
3. Designed to shock
4. All of the above

366. The avoidance of the use of ‘bait and switch’ tactics that encourage consumers to change to another brand is a result of:

1. Regulatory rules
2. Legal intervention
3. Response to the increasing demand for more socially responsible marketing communication
4. All of the above

367. Expand AMA:

1. Advertising Management Association
2. American Marketing Association
3. Advertising and Marketing Association
4. American Marketing Agency

368. ______________ is the measure of the degree of brain activity that can be used to asses a person´s reactions to an ad.

1. Response activity
2. Reaction activity
3. Consumer assessment
4. Alpha Activity

369. Unwanted e-mail advertisings are categorized as,

1. Viruses
2. Malwares
3. Spams
4. Threats

370. A new window which opens in front of the current one, displaying an advertisement is a,

1. Pop-up ad
2. Tricky banner ad
3. Floating ad
4. Expanding ad