Advertising and Sales Promotion MCQ
341. Market information means
- Knowledge of shops and bazaars
- Knowledge of shopping malls
- Knowledge of customer profile and product mix
- Knowledge of various languages
342. Sellers that handle their own exports are engaged in:
- Direct exporting
- Indirect exporting
- Licensing
- Contract manufacturing
343. ______________ is a philosophy holding that a company’s marketing should support the best long-run performance of the marketing system
- Enlightened marketing
- Myopic marketing
- Fundamental marketing
- Conceptual marketing
344. A(n) ______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.
- Product feature
- Sponsorship
- Brand
- Logo
345. A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a:
- Retailer
- Wholesaler
- Distribution channel
- Logistics function
346. Which of the following terms is similar to the term “marketing logistics?”
- Channel of distribution
- Vertical integration of distribution
- Physical distribution
- Horizontal distribution
347. An outdoor medium transporting to different locations carrying ads, is an example of,
- Mobile Billboard
- Dynamic ad
- Media Vehicle
- Transport Ad
348. A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of,
- Leaflets
- Handbills
- Fliers
- Posters
349. Which is NOT TRUE in comparing journalism and public relations?
- Public relations is broader in scope
- Journalists are advocates for causes, while PR practitioners are objective
- PR uses more “channels” than journalists
- Objectives are different for PR practitioners; communication activity is a means to an end
350. The marketing mix is also known as the ______________.
- PSI
- P matrix
- Tangible/intangible continuum
- Four Ps
