( Best 400+ ) Advertising and Sales Promotion MCQ

Advertising and Sales Promotion MCQ

21. A(n) ____________________ advertising objective is aimed at achieving communication outcomes that precede behavior.

1. precise
2. planned
3. indirect
4. direct
5. operational

22. Using sex appeal can generally _______________________

1. Lure attention
2. Enhance recall
3. Evoke emotional responses
4. all of the above
5. Only a and b

23. In general, the single-voice, or synergy principle, involves selecting a specific __________________________ for a brand.

1. positioning statement
2. marketing mix
3. pricing strategy
4. advertising budget
5. none of the above

24. The advertising budget procedure used most frequently is the _______________________ method.

1. percentage-of-sales
2. arbitrary allocation
3. marginal cost
4. competitive parity
5. None of the above.

25. A clothing store that sets their advertising budget by following the major competitor and adding an additional 15 percent is using the __________________________ method.

1. percentage-of-sales
2. arbitrary allocation
3. objective-and-task
4. competitive parity
5. affordability

26. At what stage of the PLC (Product Life Cycle) can a higher price usually be charged?

1. Introduction or
2. Growth
3. Maturity
4. Decline
5. R&D Era

27. Questions such as:”What ads do you remember seeing yesterday?” are anexample of what type of post-test?

1. Aided recall
2. Unaided recall
3. Inquiry test
4. Attitude test.

28. Intermediaries make the flow of products from producers to buyers possible by performing three basic functions:

1. Production, transmission and display
2. Assorting, storing and sorting
3. Transactional, logistical and facilitation
4. Buying sorting and financing

29. If, after buying a product, the customers is anxious about the choice she/he made, this is called:

1. Post purchase behavior
2. Cognitive dissonance
3. Comparative tension
4. Buyers’ dissatisfaction.

30. The store carries a mix of automotive, outdoor, sporting, and decoration goods as well as house wares. What term would describe its product line?

1. Complexity
2. Breadth
3. Depth
4. Richness