( Best 400+ ) Advertising and Sales Promotion MCQ

Advertising and Sales Promotion MCQ

221. Which of the following is the definition for purchase frequency?

1. The amount of time between trial and first repeat purchase of a given product
2. The amount of time it takes each generation to enter the product life cycle
3. How often a consumer will try a competitive brand before returning to the original choice
4. The more frequently the product is purchased, the less repetition is required

222. Which of the following statements about the Internet as an advertising medium is true?

1. The Internet provides audio and video capabilities
2. Ads are black and white.
3. Internet ads are similar to print ads in that they offer only a visual message.
4. Internet advertising is the most effective form of advertising

223. One reason for using radio as an advertising medium is

1. Its high cost
2. Its long lead time required for the placement of an ad
3. Its inability to use humour
4. It is segmented

224. Objective of all advertisements is,

1. Objectivity
2. Timeliness
3. Persuasion
4. Infotainment

225. `Art´ in advertisement implies,

1. The whole visual presentation
2. The traditional or modern art forms used in an advertisement
3. Graphics and animations used in an advertisement
4. The ambience created to present an idea through an advertisement

226. Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called, ______________

1. Consumer Advertising
2. Consumption Advertising
3. Retail Advertising
4. Trade Advertising

227. The first step in the advertising decision process is

1. Set the budget
2. Specify the objectives of the advertising program
3. Identify the target audience
4. Select the appeal

228. Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?

1. Research
2. Creativity
3. Printing
4. Buying

229. DAVP stands for:

1. Dictionary of Advertising and Visual Publicity
2. Directorate of Advertising and Visual Publicity
3. Directory of Advertising and Visual Publicity
4. Directory of Advanced and Vital Publicity

230. ______________ consists of short-term incentives to encourage the purchase or sale of a product or service.

1. A segmented promotion
2. Sales promotion
3. Advertising
4. A patronage reward