( Best 400+ ) Advertising and Sales Promotion MCQ

Advertising and Sales Promotion MCQ

201. Consumer survey conducted throughout ad campaign is known as

1. Consumer jury method
2. Tracking study
3. One to one interview
4. None of these

202. There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?

1. advertising
2. public relations
3. direct marketing
4. sales promotion

203. The shift from ______________ has had a dramatic impact on marketing communications.

1. brand management to value management
2. media manipulation to media control
3. mass marketing to segmented marketing
4. mass marketing to global marketing

204. Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers’ preferences, convictions, and actions?

1. advertising
2. personal selling
3. public relations
4. sales promotion

205. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

1. Push strategy
2. Pull strategy
3. Blocking strategy
4. Integrated strategy

206. ______________ is used heavily when introducing a new product category.

1. Persuasive advertising
2. Inferential advertising
3. Reminder advertising
4. Informative advertising

207. Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?

1. Affordable method
2. Percentage-of-sales method
3. Competitive-parity method
4. Objective-and-task method

208. In terms of execution styles, which type of advertising makes no claim about the product except to suggest that the product is part of such feelings as love or beauty?

1. Slice of life
2. Lifestyle
3. Mood or imagery
4. Personality symbol

209. If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?

1. Newspapers
2. Television
3. Direct mail
4. Radio

210. A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs is called a(n):

1. Marketing control group.
2. Product services unit.
3. Advertising agency.
4. Situation consultant.