( Best 400+ ) Advertising and Sales Promotion MCQ - Page 16 of 39 - Complete GK And MCQ Questions and Answers

Advertising and Sales Promotion MCQ

151. Current trends in communications and promotions indicate that companies are doing less:

marketing and more promotion.
broadcasting and more narrowcasting.
selling and more advertising.
communication and more manipulation.

Correct answer: (B) broadcasting and more narrowcasting.

152. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?

advertising
personal selling
public relations
sales promotion

Correct answer: (A) advertising

153. ______________ is well suited to highly targeted marketing efforts and to building one-to-one customer relationships.

Advertising
Public relations
Sales promotion
Direct marketing

Correct answer: (D) Direct marketing

154. The first step in developing an advertising program should be to:

Set advertising objectives.
Set the advertising budget.
Evaluate advertising campaigns.
Develop advertising strategy.

Correct answer: (A) Set advertising objectives.

155. After determining its advertising objectives, a company next sets its ______________ for each product.

Advertising strategy
Advertising budget
Advertising goals
Advertising format

Correct answer: (B) Advertising budget

156. No matter how big the advertising budget, advertising can succeed only if commercials:

Are economically feasible.
Gain attention and communicate well.
Are acceptable on a global level.
Are artistically pleasing.

Correct answer: (B) Gain attention and communicate well.

157. In terms of execution styles, which type of advertising might show how a product contributes to a person’s workout and health regime?

Slice of life
Lifestyle
Mood or imagery
Personality symbol

Correct answer: (B) Lifestyle

158. ______________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities.

Direct mail
Outdoor
Online
Radio

Correct answer: (C) Online

159. All of the following are considered to be consumer-promotion tools EXCEPT:

Samples.
Push money.
Coupons.
Patronage reward.

Correct answer: (B) Push money.

160. ______________ is defined as being cash or gifts to dealers or their sales forces to “push” the manufacturer’s goods.

A display allowance
A price-off
A spiff
Push money

Correct answer: (D) Push money

Advertising and Sales Promotion MCQ

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